Category: Design
Design

Blue and Blah: Paypal's new brand identity
The PayPal rebrand, designed by Pentagram, features a generic typeface and a flattened logo, aiming for a modern look, yet it risks blending into the sea of corporate sameness in the fintech space.
Design

With an official weather app, Google finally catches up with Apple.
Google has finally rolled out a dedicated weather app. And it has a very Material You element to it.
Design

The Harris-Walz logo is what a Hershey's flavored Bud Light beer would look like
The new Harris-Walz campaign logo has received mixed reactions for its minimalist black-and-white design. The logo reflects Vice President Kamala Harris's effort to assert her identity in the campaign she inherited from President Biden.
Design

Rebuilding brick-by-brick: LEGO unveils a vibrant new look
Lego's rebranding initiative, led by Interbrand and OLA, introduces a fun design language, elements and a new, custom font to elevate the brand experience.
Design

TJ Maxx bids adieu to Helvetica, adopts a new custom font
TJ Maxx, has moved away from the Helvetica and adopted Maxx, a custom font built specially for the popular clothing and lifestyle brand.
Design

Disney Plus rebrands to a mature, "aurora" look
In a major rebrand exercise, Disney Plus has replaced the iconic blue color with a teal-ish "Aurora" green hue.
Design

The biggest change to Microsoft Office, in the last 17 years, starts to roll out
Microsoft has started to roll out Aptos as the default font for Microsoft Office apps.
Design

Pepsi rolls out a red (and blue) carpet, across 120 countries, for its new visual identity
Pepsi captures attention with its first major redesign in over a decade, making waves in 120 markets with digital installations featuring the revamped logo.