The PayPal rebrand, designed by Pentagram, features a generic typeface and a flattened logo, aiming for a modern look, yet it risks blending into the sea of corporate sameness in the fintech space.
The new Harris-Walz campaign logo has received mixed reactions for its minimalist black-and-white design. The logo reflects Vice President Kamala Harris's effort to assert her identity in the campaign she inherited from President Biden.
Lego's rebranding initiative, led by Interbrand and OLA, introduces a fun design language, elements and a new, custom font to elevate the brand experience.
